About Us

PROUDLY INDEPENDENT

We’re a small independent team that thinks paint can do a whole lot more.

EXPERT HELP & SUPPORT

Not sure what you need? Ask us and you’ll get a real person who knows their stuff.

PROVEN TO PERFORM

We independently test our paints, so you don’t just have to take our word for it.

PAINT WITH PURPOSE

We make paint that does more than look good, tackling real problems in your home.

Heroes Paint

Every hero needs someone in their corner

Every home has a hero. It’s the person who does the very best they can for the people they love and cares about making home a bit happier and a bit healthier. When something needs sorting, they’re the one who steps up and gets it done. But doing the right thing isn’t always easy when there are endless products making endless promises and good advice is hard to find. Looking after your home should come with better tools and better support than that. We might be called Heroes, but the hero isn’t us, it’s you. We’re just here in your corner with some smarter paints that do more and a team of people you can turn to whenever you need a hand.

Made with families in mind

Homes are busy places, full of people, pets, cooking, playing and everything else family life brings with it.

So when you’re choosing what goes on your walls, we think what’s in the tin matters just as much as how good it looks once it’s on.

That’s why we make our paints with family life in mind, keeping them low VOC and low odour while giving them clever technology that helps make your home a healthier place to be.

You’re doing it, but not alone

Being the hero of your home doesn’t mean having to do everything on your own.

We’re here to be in your corner throughout your project, helping you make the right choices, sharing what we know and giving you the support you need to make everything go smoothly.

That means there’s always a real person here when you need us, whether you want some advice before you start, a little reassurance along the way or simply an answer to a quick question.

In fact, a few of those people are below, pictured a little before they became the ones answering your paint questions.

Call us:

01254 936151

Email us:

[email protected]

Same faces, different tins

Heroes might be the new kid on the block, but we’ve been helping people look after their homes for years.

We’re also the team behind Emperor Paint, where we’ve a bit built a reputation for good old fashioned customer service, helpful advice and always having a real person there when you need a chat.

“Real people with a genuine interest in providing an outstanding service (Lisa & Julie).” – W S

“Really nice to be able to still speak to a human for advice and to place orders and not all AI robots.” – Pete

“The support provided by the company over the phone is second to none.” – Jane

MEET THE TEAM