How to improve air quality in your home
Heroes Technical Team
18th September 2026
Home is where memories are made and where families come together at the end of a busy day. But while we often focus on keeping our home clean and comfortable, there is something that we can’t see which matters just as much: the air we breathe.
From cooking and cleaning to furniture and decorating, these pollutants can build up over time. The good news is a few changes can do to improve air quality in your home.
In this blog, we will cover:
-
- What causes poor air quality in your home?
- Simple ways to improve air quality
- How Heroes Pure can help
Key takeaways
- Indoor air quality can be affected by everyday household pollutants such as cooking, cleaning products, dust and pet hair.
- Simple everyday habits can make a difference: regularly opening windows, controlling condensation, keeping surfaces clean and reducing dust.
- The products you choose can also help improve air quality.
What causes poor air quality in your home?
The air inside your home can be affected by pollutants more than you may think. Without even noticing, every day household items could be actively releasing pollutants in to the air you breathe.
One of the most common pollutants is formaldehyde. This is a colourless gas which can come from items such as furniture, flooring and carpets. Over time, this gas will build up inside your home, especially in homes which have poor ventilation.
Other common pollutants in your home could include:
- High VOC paints and decorating products
- Cooking fumes and cleaning products
- Condensation and mould
- Dust and pet hair
The good news is, creating a healthier home isn’t as hard as you might think it is.
Heroes Fact
A UK government study revealed that formaldehyde levels inside new homes were up to 20 times higher than those found outdoors.
Simple ways to improve your home’s air quality
Open the windows and let fresh air in
A simple daily burst of fresh air can help clear out stale air and keep your home feeling fresher and healthier.
Keeping condensation under control
Showers, cooking and drying clothes can all fill your home with moisture. Use extractor fans, open windows and keep air moving to help stop condensation before it has a chance to settle in.
Keep dust at bay
Dust, pollen and pet hair can quickly build up around your home. Regular vacuuming and dusting help keep them under control, creating a cleaner, fresher space for the whole family.
Choose a paint that works with your home
Paint should do more than just change the colour of a room. This is why many more families are starting to choose paints that actively help create a healthier home long after decorating is finished.
“By choosing low VOC, air-purifying paints, homeowners can take a simple step towards creating a healthier indoor environment for themselves and their family.”
THE HEROES TECHNICAL TEAM
How Heroes Pure can help your home
Home is where families spend so much of their time, so it’s normal to want it clean, comfortable and safe.
When choosing paint, you may not even think about how it can help your home’s air quality. But it can play a great part in creating a healthier living environment.
This is where Heroes Pure steps in. Its Pure Air Technology helps capture airborne formaldehyde and transform it into a harmless substance.
As well as keeping your home’s air quality healthier, it’s made for the realities of busy family life too:
- Low VOC and low odour – so you can get back to enjoying your home sooner, without strong paint smells lingering
- Scrubbable finish – making it easy to wipe away fingerprints, scuffs and everyday messes without damaging the paint
- Stain-resistant – helping walls stay looking fresher for longer, even with the spills and splashes of family life
Creating a healthier home isn’t about making big changes. It’s about the small choices you make. Every family deserves a home that not only looks good but makes them feel their best too.
Fight mould
Go be the hero
Heroes Shield
£30.00
Anti-mould paint that does things a bit differently. Helping you break the cycle of recurring mould, so you can enjoy a healthier home without the worry of it coming back.
Find out more
Heroes Pure
£60.00
A smarter paint for a healthier home. Combines premium paint performance with air-purifying technology, so you can create a beautiful space that looks after your family for years to come.
Find out more
Heroes Mould Remover
£10.00
Heroes Mould Remover is a mould and mildew cleaner for preparing interior walls before decorating. Use it on areas affected by mould, mildew and staining to clean the surface before applying paint.
Find out moreFrequently asked questions
Does Heroes Pure work through the night?
Yes, it does. Unlike some air-purifying technologies that rely on sunlight, Heroes Pure keeps working day and night, quietly protecting your home every day.
Does mould affect indoor air quality?
Mould releases tiny spores into the air that can spread around your home, reducing indoor air quality. As mould grows, more of these microscopic spores are released, especially if it’s disturbed, allowing them to circulate through the air you breathe.
Can Heroes Pure be used in children’s bedrooms?
Heroes Pure can be used in children’s bedrooms. Its low VOC and low odour makes it a great choice for family homes, including bedrooms, playrooms and nurseries.
How do I know if my home’s air quality is poor?
Signs can include lingering odours, condensation, mould, excessive dust or rooms feeling stuffy. While these don’t mean poor air quality, it can be a sign that it’s time to improve the ventilation in your home and reduce indoor pollutants.
